Nikkei Design《3秒決勝:揭開商品包裝設計擄獲人心的秘密》

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BN-41843766144

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所属分类：包装设计
商品编号：BN-41843766144

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<table cellspacing="0" cellpadding="0" width="100%" border="0" bgcolor="#ffffff" align="center" style="width:100.0%;margin:0 auto;line-height:1.5;text-align:left;color:#ffffff;font-size:12.0px;word-wrap:normal;border:1.0px solid #FF9A50;"><tbody><tr><td><table cellspacing="0" cellpadding="0" width="100%" height="60" border="0" background="https://img.alicdn.com/imgextra/i4/T2kHuSXGVaXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"><tbody><tr><td width="130"></td><td width="300"><table cellspacing="0" cellpadding="0" width="100%" height="50" border="0" align="center" style="border-right:1.0px dotted #ff9a99;line-height:1.8;"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0" style="margin:0 auto;"><tbody><tr><td>活动日期</td></tr><tr><td>2017-03-19 23:49 - 2017-04-18 23:49 截止 </td></tr></tbody></table></td></tr></tbody></table></td><td style="padding-left:25.0px;">数量有限，赶快抢购吧！</td></tr></tbody></table></td></tr><tr><td style="padding:5.0px 20.0px;"><table cellspacing="0" cellpadding="0" width="100%" border="0"><tbody><tr><td height="30"><table cellspacing="0" cellpadding="0" height="20" border="0"><tbody><tr><td width="10" background="https://img.alicdn.com/imgextra/i2/T2x0TrXARaXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"></td><td background="https://img.alicdn.com/imgextra/i2/T2qutFXvXbXXXXXXXX-350475995.jpg" style="background-repeat:repeat-x;">20151118_1</td><td width="10" background="https://img.alicdn.com/imgextra/i4/T2JY5TXUlXXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"></td></tr></tbody></table></td></tr><tr><td style="font-size:14.0px;color:#434343;"><span>单笔订单</span><span style="margin-right:15.0px;">满<span style="font-size:18.0px;font-weight:bold;font-family:arial;color:#fd6160;"> 300 </span>元</span><span style="margin-right:15.0px;"><span style="font-weight:bold;color:#e11d41;font-size:14.0px;">包邮</span>(不包邮地区：西藏、新疆、台湾、香港、澳门、海外)</span></td></tr><tr><td><div style="color:#434343;border-top:1.0px dotted #cccccc;">現貨和非現貨拍成一單備齊發貨，想現貨先發貨需要補郵費！！</div></td></tr></tbody></table></td></tr></tbody></table><p style="margin:0 0 5.0px 0;width:0;height:0;overflow:hidden;">
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<div class="pp_description"><div class="pp_box sys_box"><div class="pp_box_bd"><a name="commodityvediolink"></a><div style="text-align:center;"> </div><div class="paipai_editor item_selfcode100"><p>
<img style="border-top:0.0px;border-right:0.0px;vertical-align:top;white-space:normal;word-spacing:0.0px;border-bottom:0.0px;text-transform:none;color:#404040;font:14.0px 21.0px tahoma arial 宋体;border-left:0.0px;letter-spacing:normal;background-color:#ffffff;text-indent:0.0px;" alt=" 2000" src="https://img.alicdn.com/imgextra/i1/1605182537/TB249Z2aFXXXXaQXXXXXXXXXXXX_!!1605182537.jpg"><br/><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"></span></p>
<h1 style="font-size:18.0px;font-weight:700;color:#000000;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>3秒決勝: 揭開商品包裝設計擄獲人心的秘密</span></span></h1><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#eb6b6a;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"> </h3><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">作者  ／ <span> </span><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-style:none;">Nikkei Design</a><span> </span><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-style:none;">日経デザイン</a></span></h3><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">出版社 ／ <a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-style:none;">博碩文化股份有限公司</a></span></h3><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">出版日期 ／ 2013/06/25</span></h3><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#e67800;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">商品語言 ／ 中文/繁體</span></span></h3><h3 style="word-wrap:break-word;font-size:13.0px;overflow-x:hidden;overflow-y:hidden;word-break:normal;font-weight:normal;color:#e67800;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;line-height:15.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">裝訂 ／ 平裝<span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"></span></span></span></h3><p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">ISBN 13 ／9789862017456<span> </span><br/>ISBN 10 ／9862017457<span> </span><br/>EAN ／9789862017456</span></span></span></p>
<table border="0" cellspacing="0" style="border-collapse:collapse;color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><tbody><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>頁數</span><span> </span>／<span> </span><span>192</span></span></span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>尺寸</span><span> </span>／<span> </span><span>15X21CM</span></span></span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>裝訂</span><span> </span>／<span> </span><span>平裝</span></span></span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>級別</span><span> </span>／<span> </span><span>無</span></span></span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span>語言</span><span> </span>／<span> </span><span>中文/繁體</span></span></span></span></td></tr></tbody></table><br/><p><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"></span></span></span></p>
<div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="font-size:15.0px;height:30.0px;font-weight:700;color:#664214;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:8.0px 0.0px;line-height:30.0px;padding-right:5.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">內容簡介</span></span></span></h2><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>真正反映出消費者的心聲，<span> </span><br/>經過客觀問卷調查彙整而成的暢銷設計新鐵律30！<span> </span></strong><br/><br/>對暢銷商品而言，設計是不可或缺的！在陳列架上，從商品映入眼簾到決定購買，消費者往往僅花了3秒鐘的時間。如何在短暫時間裡、在成千上萬的商品中，讓消費者留住印象？包裝設計正扮演了極為重要的角色。<span> </span><br/><br/>設計師不是商品設計的決策者！為了求好設計，一昧委任設計師，而不去判斷設計結果是否適用於自家產品或符合於目標需求，則形同一把危險的賭注。<span> </span><br/><br/>從問卷調查中歸納出暢銷設計的鐵律！本書最大的功用在於將難以量化的設計，轉換為數字或是金額等明確的基準線。同時，彙整了100種以上品項的包裝與商品設計的評價分析，並於為數眾多的調查中發現並整理出在設計上應該遵守的30條鐵律。另外，可以從中了解到不同的性別、年齡別與區域別等會對何種的設計產生偏好，以及如何善用色彩、外型與文字來企劃出「暢銷」包裝設計。<span> </span><br/><br/>本書可供負責企劃製作包裝設計的商品企劃師、品牌經理人、包裝設計師、行銷企劃人員、業務宣傳人員、廣告代理商等人員參考研究，更推薦給「想以數值來佐證更新包裝設計就能暢銷的假設」這類的行銷人員。<a style="cursor:pointer;text-decoration:none;height:30.0px;width:710.0px;border-bottom:#dbdbdb 1.0px solid;background-position:100.0% 20.0px;color:#444444;outline-style:none;clear:both;display:block;"></a></span></span></span></div><div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="font-size:15.0px;height:30.0px;font-weight:700;color:#664214;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:8.0px 0.0px;line-height:30.0px;padding-right:5.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">作者介紹</span></span></span></h2><p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>■作者簡介</strong></span></span></span></p>
<p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>NIKKEI DESIGN</strong><br/>「Nikkei Design」是一本將設計活用於商業與經營的綜合資訊雜誌。設定與設計相關的主題，如：「經營」與「投資」，以及「顏色」、「品牌」、「字體」、「包裝」等。深入挖掘商品能熱銷的內幕，以多位企業經營者和豐富的產品開發案例為基礎，清楚點出該如何運用設計將事業導向成功，亦即所謂的「暢銷設計」。<span> </span><br/>http://business.nikkeibp.co.jp/nds/cp/</span></span></span></p>
<span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><a style="cursor:pointer;text-decoration:none;height:30.0px;width:710.0px;border-bottom:#dbdbdb 1.0px solid;background-position:100.0% 20.0px;color:#444444;outline-style:none;clear:both;display:block;"></a></span></span></span></div><div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="font-size:15.0px;height:30.0px;font-weight:700;color:#664214;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:8.0px 0.0px;line-height:30.0px;padding-right:5.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;">本書目錄</span></span></span></h2><div class="spr01" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>顏色鐵律</strong><br/>鐵律 1 ● 年長男性攻略術──不倚重「顏色」<br/>鐵律 2 ● 年長女性攻略術──善用「柔和色調」<br/>鐵律 3 ● 製造「濃厚」感，無庸置疑使用藍色<br/>鐵律 4 ● 營造充滿「香氣」的包裝，請借助綠色<br/>鐵律 5 ● 男性偏好「藍」；女性偏好「綠」<br/>鐵律 6 ● 展現機能與性能的色彩──銀色<br/>鐵律 7 ● 傳達「甜味」的最佳代言色──白色<br/>鐵律 8 ● 避免「紅」、「黑」搭檔<br/>鐵律 9 ● 年輕男性也愛粉紅色，「深」是關鍵<br/>鐵律 10 ● 利用「鮮豔」的繽紛色調吸引關西消費者<br/>鐵律 11 ● 低潮時刻，渴望的顏色是「新綠色調」</span></span></span></p>
<p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>外型、圖片的鐵律</strong><br/>鐵律12 ● 鎖定男性族群──請設計「中廣型」<br/>鐵律13 ● 以「觸摸質感」征服年輕男性<br/>鐵律14 ● 以「淺顯圖片」征服年輕女性<br/>鐵律15 ● 小孩喜歡的外型也可賣給年長族群<br/>鐵律16 ● 銷售裝飾風格商品，中年女性正合適<br/>鐵律17 ● 謹記須考量到丟棄那一刻才是設計<br/>鐵律18 ● 熱銷秘訣在營造「可口多汁感」<br/>鐵律19 ● 「外型」對關東地區消費者奏效<br/>鐵律20 ● 對中部地區消費者訴諸「實際效用」</span></span></span></p>
<p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>文字．詞彙的鐵律</strong><br/>鐵律21 ● 對年長男性動之以「情」；對年長女性攻之以「理」<br/>鐵律22 ● 傳遞能量點在左心處<br/>鐵律23 ● 善用「品牌商標」攫取中年男性的心<br/>鐵律24 ● 致勝之道：女性偏「（sa）」行；男性偏「（da）」行<br/>鐵律25 ● 對男性主打特殊字體；女性主打端正字體<br/>鐵律26 ● 不只具備機能說明，提出解決方案更有賺頭</span></span></span></p>
<p style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;padding-right:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;orphans:2;widows:2;letter-spacing:normal;text-indent:0.0px;"><strong>價格與設計的鐵律</strong><br/>鐵律27 ● 想高價售出，宜採用打動人心的設計<br/>鐵律28 ● 大幅創新外型，消費者錢包口就開<br/>鐵律29 ● 應了解裝飾價值最高僅達5%<br/>鐵律30 ● 有好的商品本質，才能造就優良設計</span></span></span></p>
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