Branding, Revealed : Ways to Build a Stronger Brand Image
[作者] PIE BOOKS(ed.)
[出版社] PIE International
[圖書書號/ISBN] 9784756247520
[出版日期] 2016
[書籍頁數] 344
[裝訂方式] 平裝
建立一項成功的消費品牌，目標客群的設定，對於草創初期是非常重要的課題。BRANDING, REVEALED 書內匯集品牌客群建立的方針與設計方式，集合標誌、顏色、廣告促銷工具、店鋪規劃等，跨越食品餐飲、時尚、化妝品、文藝等領域，提供讀者能夠從實際的品牌案例學習與應用。
Building a brand is pointless unless you target the right audience. This title introduces ways to create a brand image to target the right group of people so you can eventually monetize your brand. Various items such as logos, colors, sales promotion tools and advertisements—all of which make up the brand—are showcased so that readers can learn from actual cases.
Contents: Girly & Sweet / POP & Colorful / Traditional & New Japnese / Natural & Healthy / Third Wave & New Trend / Modern & Stylish / Confidence & Friendly
