为传递讯息在视觉上从事编辑,是一个良好的宣传工具。特殊的原则,能力的挑战,设计师和广告机构以有限的预算和时间内产生最大和即时宣传。 最新促销品的设计创意和艺术的方向,不用于出售、促销,只注重探索新的途径来建构强大和有效的信息,在120个最梦寐以求的品牌和广告项目,具有迷人的使用材料、包装和视觉设计。本书展示了一系列工作,从最有魅力的品牌书籍和庆祝礼盒的多样性,加上个性化的投资组合,请柬、邮寄信签、小册子和购物袋等等。无论是为品牌传播、自我推销、直销、活动等,为了推广而使用它们是由一个简单而常见的宣传方法。
A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time.
Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale • For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self- Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only.